SPPH est une entreprise française spécialisée dans la fabrication de préparations pharmaceutiques depuis 56 ans.
Ils souhaitent réaliser un logo pour le lancement d'une nouvelle filiale de SPPH qui sera spécialisée dans la fabrication de prothèses. Pour le logo, l'entreprise souhaite un code de couleur pharmaceutique, qu'il soit inscrit SPPH prothèses et que le symbole fasse idéalement référence aux secteurs de la prothèse et de la pharmacologie.
Ils souhaitent réaliser un logo pour le lancement d'une nouvelle filiale de SPPH qui sera spécialisée dans la fabrication de prothèses. Pour le logo, l'entreprise souhaite un code de couleur pharmaceutique, qu'il soit inscrit SPPH prothèses et que le symbole fasse idéalement référence aux secteurs de la prothèse et de la pharmacologie.
SPPH is a French company specialized in the manufacture of pharmaceutical preparations for 56 years.
They want to create a logo for the launch of a new subsidiary of SPPH that will specialize in the manufacture of prostheses. For the logo, the company would like to use a pharmaceutical color code, have it say SPPH prostheses and have the symbol ideally refer to the prosthesis and pharmacology sectors.
They want to create a logo for the launch of a new subsidiary of SPPH that will specialize in the manufacture of prostheses. For the logo, the company would like to use a pharmaceutical color code, have it say SPPH prostheses and have the symbol ideally refer to the prosthesis and pharmacology sectors.
Proposition n° 1
Why this symbol?
The symbol represents in a deliberately abstract way a prosthesis of hand.
The blue parts, very organic, can make one think of molecules.
On the contrary, from a distance, these same blue parts can be associated with printed circuits.
The blue parts, very organic, can make one think of molecules.
On the contrary, from a distance, these same blue parts can be associated with printed circuits.
The shapes used to build the logo are only rounds of two different diameters for a serious, innovative and professional visual.
The abstract aspect allows to support the seriousness of the company, the illustration of a hand prosthesis would not have had the same effect in the collective imagination (futuristic, superhero...).
Why these colours?
Blue Pantone 2727C PMS : Health - Trust - Reliability - Innovation - Technology - Modernity
Grey PMS 18-3907 TCX Tornado : Solidity - Maturity - Stability - Durability - Professionalism
Why this typography?
Neue Haas Grotesk is a very versatile sans serif typeface. From very thin to very wide, it can be used for all types of communication.
Its look is professional and serious, perfectly adapted to the company's sector of activity.
This typeface gives impact to the logo, it highlights it while making it more serious and professional.
Its look is professional and serious, perfectly adapted to the company's sector of activity.
This typeface gives impact to the logo, it highlights it while making it more serious and professional.
Proposition n° 2
Why this symbol?
The symbol represents both a fingerprint and a circuit board.
A fingerprint is unique to each person, which reminds us that a prosthesis is also unique, as it is adapted to each patient.
The circuit board represents the latest technology.
The central part represents the cross of the pharmacy to remind the main activity of the company.
A fingerprint is unique to each person, which reminds us that a prosthesis is also unique, as it is adapted to each patient.
The circuit board represents the latest technology.
The central part represents the cross of the pharmacy to remind the main activity of the company.
The logo is built with solids and voids of the same width in order to gain readability but if the symbol is placed in very small. The shapes are geometric and perfectly symmetrical. This is a visually strong logo, and while none of the shapes are rounded, the symbol from afar has a nice roundness.
Rounded shapes are reassuring, they are important in the health sector.
Rounded shapes are reassuring, they are important in the health sector.
Why these colours?
Green Pantone 3252 U : Health - Sustainability - Progress - Pharmacology - Biology
Blue Pantone PMS 19-3953 TCX Sodalite Blue : Trust - Medicine - Innovation - Technology - Modernity
Why this typography?
Aviano Sans is a large, sans serif and geometric typeface, it gives a feeling of authority and professionalism.
The vertical logotype has a width identical to the lines of the symbol for a beautiful harmony between the logo and the typography.
A typeface without serif allows to gain in legibility and to have a timeless modern aspect.
The vertical logotype has a width identical to the lines of the symbol for a beautiful harmony between the logo and the typography.
A typeface without serif allows to gain in legibility and to have a timeless modern aspect.
Quel logo auriez-vous choisi ?
Which logo would you have chosen ?
